Brandivine/Field Notes
Field
Notes.
Essays on brand, story, and the quiet discipline of saying what you mean — written from the studio in Carlton North.
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From the studio.
Stop editing your About page
It wasn’t writer’s block. It was a missing compass — and what happened when we found it.
Your brand can’t pitch itself without you
Positioning isn’t a sentence on a slide. It’s every sense, working in the same direction.
Before you brief a designer
In an age of cloud links and dashboards, there’s a reason the brand story arrives bound and on paper.
Lost a pitch you should have won
Most differentiation is wishful. Here are three strategies that actually hold up under pressure.
Two years on the radar
Values you can’t violate are worth more than values you can’t remember. Make them specific.
ChatGPT was correct. It still wasn’t you.
The thinking that built Goulburn Valley and Sorbent belongs to founders too. Here’s what carries over.
The quarterly letter
A note from the studio,
four times a year.
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