Please don’t do this…

Normally I don’t answer calls from unknown numbers. Prior to Christmas, feeling spontaneous I did. The lady on the other end of the phone referred to an email I had received. I didn’t recall it. She went on to tell me that the business coach who had sent me this email could help me grow my business.

I didn’t want to waste her time, so it was a “thanks, but no thanks” from me. Why?

1. I have no idea who this business coach is. On the know, like, trust scale he gets a zero. He sent an unsolicited email that ended up in my Junk Mail.
2. I wasn’t asked any qualifying questions. Questions designed to understand if I had a problem that his services could solve. I was being “sold to.”

Out of curiosity I fished the email out of my deleted items. It was an eight page, yes, eight page pitch. He could help me generate an additional $3,000 in cash before Christmas. All I needed to do was sign up to his exclusive program for 10 people. Now this business coach might help deliver extraordinary outcomes for his clients. I’m not suggesting otherwise. However, his marketing strategy leaves a lot to be desired.

If you’re thinking about your marketing strategy for 2023 I’d like to offer one piece of advice. Please don’t use this approach.