Brand Strategy Coaching
Maximise business potential, leverage your brand
Build a brand that is relevant,
engaging and “REMARKABLE”
Do you want to build a loyal group of internal and external stakeholders? People who will positively “remark” about you and help build your brand? Through coaching, we help business owners build a relevant and engaging brand story, laying the foundations for success.
High touch coaching
Brand story coaching process for start ups and existing businesses
01
Tailored to You
Define “Your Remarkable Brand Story”
Options include one-on-one or group coaching sessions and individual feedback.
A high touch coaching program, each participant receives individual feedback as they progress. Our goal is to work with you to uncover the value you offer and craft your brand story.
We explore the six elements of the Brand Story, refining each element as we go, so that you can achieve the goals you’ve set for your business.
02
The Content
Six key elements for “remarkable” brands
Each of the six elements is defined and we collaborate to build a “remarkable” brand story. Each session involves GLOwork, that’s what our clients call it. It’s the work that you do following each session. We review and refine your GLOwork together. We continue to tweak it during the coaching program. We want to be confident it’s a true reflection of your brand.
Options include individual coaching scheduled to meet your needs or our group coaching programs.
03
The Outcome
Strategic “Remarkable” Brand Story
When complete, your brand story becomes the compass for your business. It helps you make decisions that are aligned with your purpose and values. It also ensures consistency across all your marketing and sales communication.
Without exception, all our clients feel more confident having completed this work. When complete, the brand story is shared with key stakeholders: employees, referral partners, suppliers and of course your ideal clients.
Brandivine vs.
an Ad Agency or Design Firm?
Unlike an advertising agency or design firm, we focus on you and what drives you to do what you do. The reason is that it sits at the core of your brand, it’s also what makes you different from your competitors. We uncover your competitive edge so you can attract stakeholders who are aligned with your business. You are your brand, that’s why we always start by understanding the people behind the brand.
We have creative branding capabilities, honed over 40 years. It’s become instinctive. We then combine proven techniques, proprietary tools and frameworks, plus years of experience to define “remarkable” brands for new and existing businesses. This is what you share with your ad agency, designer or website designer so they can do what they do best.
About us
The Brandivine philosophy
Our belief is that brand stories are the compass for all businesses. A relevant and engaging brand story is the reference point that helps businesses, regardless of size, make decisions that deliver a consistent brand experience.
Your marketing and sales activities are the most obvious place to apply your brand story. It ensures that key stakeholders consistently hear the same story. It helps to build trust.
Beyond this, as your compass it can help you strategic decisions aligned with your purpose. Recruit staff aligned with your values. Decide which worthy causes are aligned with your brand. We work with you to build “remarkable” brands that maximise stakeholder engagement and loyalty.
Despite over 40 years of business and marketing experience we avoid being “jack of all trades”. Instead, we focus on being masters of brand coaching, strategy, and stories.
To help you practically implement your brand story to the highest standard, we seek out experts in other areas that we are happy to recommend to you.
our impact
Their stories, our brand babies
Metisan
What is a brand – now that’s a great question and tricky to answer.
After going through the “REMARKABLE” Brand Story Program with Litsa, I now realise how deep you need to go in order to get something that looks and feels the way that you want to represent yourself. The process is well structured and gives you time to explore and think. Litsa is there to coax and coach and advise. Her knowledge and insights are priceless. The outcome has been a refreshed zeal and clearer strategy for my business and a look and feel that now deeply represents the efforts I put in and my client’s experience.
Frances Pratt, Founder Metisan
True Expert
Working with Litsa at Brandivine was truly an experience like no other. While the goal was to polish our brand and clearly define our voice, we gained so much more from working with Litsa. She is a true expert in her industry with years of real-world experience.
Litsa became a mentor and cheerleader for us and our brand. She took time to really understand our vision and mission, helping us articulate it in a powerful way for others to see. Each meeting with Litsa was thought out and structured making it easy to see the roadmap of where we were headed.
If it weren’t for finding Litsa and working with her at this point in our company, we may have never been able to get the boost we needed to push our brand to success. We are deeply grateful for her service, knowledge, and mentorship throughout the workshop.
Nicki and Ashley, Founders Rypple
Empower, Obstetricians and Gynaecologists
I have worked with Litsa to redesign and develop our new brand.
I have found that Litsa has been a fantastic collaborator in distilling our core points of difference and then reinforcing those attributes to ourselves and our patients. She has taken us through a complete rebrand where everything from music in the rooms to our message we deliver to our patients has been improved.
Jay Samuel, Practice Manager, Empower Obstetrics and Gynaecology
Cleaning Edge Solutions
I was busy growing my business and did not realize the importance of a Brand until I met Litsa! She is passionate and a good listener and was quick to pick up on key points that represent the brand. Then she developed a structured process in developing our brand.
Litsa’s knowledge and insights are priceless. After working with us for over 2 years our Brand vision and strategy have become more clear and purposeful.
I highly recommend Litsa.
Clayburn Figredo, Founder Cleaning Edge Solutions
Legally Wise Women
“I’ve found it difficult to rebrand an existing business before. So when I was starting my new venture and passion project, I wanted to make sure I was clear of the brand from the beginning. Working with Litsa helped me to clearly articulate the brand purpose and values of Legally Wise Women, and through our work together, I found clarity around the brand positioning and proposition.
Litsa’s caring but insistent approach helped to get through this work, as I often find creative work difficult. Whereas the ease and mastery with which Litsa approached this branding exercise epitomised her experience and love for this work.
Jacqui Bauman, Founder Legally Wise Women
Language and Visuals
I commissioned Brandivine to help me define my brand personality before embarking on a website re-design. Litsa gave me everything I needed. By following her process I saw much more clearly what my purpose and values are and how I can portray them in language and visuals.
Litsa is lovely to work with – very engaging but also disciplined to keep me on track.
Susan Bell, Founder Susan Bell Research
