Blog

Musings of a brand whisperer

  • It’s a brand, not a logo

    I'm not a big fan of shopping when I'm home. On holidays it's a different story. The luxury of time to wander in and out of shops without "having" to shop makes for a delightful adventure. I particularly love shopping [...]

  • The One Thing Successful Businesses Have

    As brands strive for differentiation, relevance, and growth, a clear brand purpose can help to successfully engage with critical stakeholders. Brand purpose describes what a brand wants to change in the world and the role it plays to achieve that [...]

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