The book starts with questions on your background, your ideal client, and details of your brand and positioning. A good designer will use this information as part of the creative process.
You are then asked more detailed questions, such as: What is it you want to achieve? Where will the design be applied? Do you have any non-negotiables?
You will also learn the basics of a Brand Style Guide. This document will be critical to the consistency of your logo across all platforms.
The book concludes with information on budgeting.